Casual, informal, and light-hearted chatter between the anchors, used as a bumper, is called what?

• A. Happy Talk
• B. Banter
• C. Small Talk
• D. Chatter

Answer: (A)

Happy Talk is the term for the casual, informal, light-hearted chatter between anchors used as a bumper. It’s designed to bridge segments, set a warm, approachable tone, and keep viewers engaged as the show transitions from one story to the next without delivering news. In practice, this chatter is brief, upbeat, and often lightly scripted to help the show flow smoothly. Banter can be witty or teasing and may drift into topics beyond the transition, so it isn’t the standard label for these interstitial moments. Small talk describes everyday casual conversation, which isn’t specific enough to the broadcast transition role. Chatter is too vague to capture the intentional purpose of these anchor moments. So, this is the best term because it precisely describes the purposeful, upbeat bridge between segments.