In broadcast copy, how should numbers and dates be formatted?

• A. Spell out all numbers, never use numerals.
• B. Spell out numbers below 10 when natural to read, use numerals for dates and times, and maintain consistent style.
• C. Always use numerals for dates and times, but spell out numbers below 10.
• D. Ignore consistency and alternate styles.

Answer: (B)

In broadcast copy, numbers and dates are formatted to be clear and easy to read aloud. The best approach balances spoken flow with quick recognition: spell out numbers below 10 when they sound natural in speech, while rendering dates and times with numerals so listeners can instantly grasp the exact moment. Keeping a consistent style across the script is essential, so the audience experiences a smooth, professional delivery rather than a hodgepodge of formats. For example: seven people attended the event, but it will take place on May 5, 2024 at 7:00 p.m. Following this approach helps readability and minimizes confusion during a fast-paced broadcast. Alternatives fall short because spelling out every number can slow the read and using numerals for everything can feel abrupt; inconsistency also creates reader confusion.