The week in which viewership is monitored and rated is known as?

• A. Sweeps Week
• B. Switch
• C. Slug
• D. Sting

Answer: (A)

Sweeps Week is the period when TV viewership is measured most intensively to determine advertising rates. During these weeks, Nielsen collects data from a large sample of households to estimate how many people are watching each program. Networks use the results to set the price of ad time and to shape scheduling, often placing big premieres or finale episodes to boost ratings. The timing of sweeps periods—typically in the fall, winter, spring, and sometimes summer—drives how networks plan their most important episodes.

The other terms aren’t about measuring audience size: a switch is about changing video sources or signals, a slug is a short label used in journalism to identify a story, and a sting is a brief musical cue or sound effect.