What is the primary purpose of a teleprompter in a studio?

• A. To capture ambient sound
• B. To display the script for the anchor
• C. To calibrate camera color balance
• D. To display teleprompter cues for the floor director

Answer: (B)

The primary purpose of a teleprompter is to display the script for the anchor, enabling a smooth, natural delivery while maintaining eye contact with the camera. By showing the text on a transparent screen in front of the lens, the anchor can read aloud without looking away, which helps with pacing, accuracy, and a confident on-air presence. This setup reduces the chance of forgetting lines and keeps the segment flowing with the desired timing.

The other options don’t fit this function: capturing ambient sound belongs to the audio team and microphones, not the teleprompter; calibrating camera color balance is handled by color management tools and calibrations, not a teleprompter; and showing cues for the floor director is a separate workflow, whereas the teleprompter’s main job is to present the script to the on-air talent.