What is the purpose of the On Camera Bridge in a report?

• A. To transition between voiceovers or soundbites
• B. To deliver the weather segment
• C. To display a lower-third graphic
• D. To cue the next commercial break

Answer: (A)

An On Camera Bridge is a short on‑camera moment that links segments together, providing a spoken transition from the pre-recorded narration to the next element, usually a sound bite or follow-up piece. It keeps the story flowing by giving the viewer a quick context or tease—verbalizing what changed, why it matters, or what to listen for next—so the shift between parts feels smooth rather than abrupt. This is about pacing and continuity, not delivering weather, showing a graphic, or signaling a commercial break. For example, after a voiceover describes a local policy change, the bridge might have the reporter on camera saying, “Residents are divided on the impact. Here’s what people on the street are saying,” which naturally leads into the next clip.