What is the term for a promotional announcement advertising a program a station or channel is carrying?

• A. Promo
• B. Commercial
• C. Teaser
• D. PSA

Answer: (A)

Promos are the promotional announcements stations use to highlight their programs. A promo is crafted to tell viewers what’s coming up, often naming the show, when it airs, and a few enticing details to encourage tuning in. It’s produced by the station or network to promote its own programming, not to sell a product.

A commercial serves as a paid advertisement for products or services, which is different in purpose from promoting a program. A teaser is a shorter, often mysterious clip meant to generate curiosity, but it’s usually a fragment rather than the full promotional spot about a specific show. A PSA is a public service announcement that shares information of public interest and isn’t about promoting a particular program to drive viewership.

So the correct term for a promotional announcement about a station’s program is a promo.