What is the term for a semi-transparent graphic, typically the station's logo, placed in a corner of the broadcast feed?

• A. Watermark
• B. Bug
• C. Lower Third
• D. Caption

Answer: (A)

A watermark is a semi-transparent graphic placed over the video to identify the content and its owner, usually shown in a corner so it’s visible without blocking the action. This persistent branding makes it clear which station or source produced the broadcast, while staying subtle enough not to distract viewers. While some people might call a small on-screen logo a “bug,” the term watermark specifically emphasizes that translucent identification mark over the feed. Lower third refers to text that appears at the bottom with names or information, and a caption is on-screen text describing dialogue. So the described corner graphic best fits the idea of a watermark.