When a factual error is discovered after airing, what is the recommended action?

• A. Issue a corrective statement or update and clarify on air or in a follow-up report.
• B. Do nothing and hope no one notices
• C. Blame the viewer
• D. Remove the video without explanation

Answer: (A)

Promptly correcting the record is essential in broadcast journalism. When a factual error surfaces after a story has aired, the best approach is to issue a corrective statement or update and clarify on air or in a follow-up report. This preserves accuracy and audience trust, showing accountability for what’s presented. A concise correction should state what was wrong, provide the correct information, and be delivered clearly—ideally in the next broadcast or in an updated piece. On-air corrections should be clearly labeled and, if appropriate, include a brief apology. On digital platforms, add a correction note or update the article so viewers understand exactly what was fixed. Ignoring the error, blaming the viewer, or removing content without explanation harms credibility and can spread misinformation.