Where is a tease typically placed in a newscast?

• A. Before or after commercial breaks.
• B. During the weather segment only
• C. Only at the end
• D. Only online

Answer: (A)

Teases are brief, compelling prompts that hint at upcoming stories to keep viewers watching through commercial breaks. The best place for them is around breaks—just before a break to entice viewers to stay for what’s coming, and again after the break to reintroduce the next segment. This timing takes advantage of the ad interruption and helps maintain audience retention. Teases aren’t limited to the weather, the end of the show, or online content; they’re a standard tool used around breaks to drive continued viewing. For example, a host might say, “Coming up next, a dramatic rescue,” before the break, and then remind viewers after the break, “Stay with us for the full story.”