Which element is specifically used to identify a news story on screen with the reporter's name and running time before the video begins?

• A. Slate
• B. Lower Third
• C. Promo
• D. Teaser

Answer: (A)

The element shown before the video begins that identifies the story and credits the reporter is a slate. A slate acts as the opening label for a news piece, presenting the story title and often the reporter’s name and sometimes the running time, all displayed before the actual video starts. It sets up what the viewer is about to watch. A lower third, by contrast, appears during the footage to identify the reporter or speaker and their title, not as a pre-roll label. Promos and teasers are marketing previews, not the on-air identifications for a specific story. So the slate best fits the role described.