Which feature identifies speakers or subjects on the broadcast screen with on-screen text?

• A. Lower Third
• B. Live
• C. Kicker
• D. Lead

Answer: (A)

The feature that identifies speakers or subjects on the broadcast screen with on-screen text is the lower third. This graphic sits in the lower portion of the screen and shows the person’s name, title, and often their affiliation or location. It gives viewers immediate context about who is talking or what subject is being covered, which is especially helpful in interviews or segments with multiple people.

The other terms describe different kinds of graphics: a live label simply indicates the program is being broadcast in real time and doesn’t provide identity information; a kicker is a short phrase placed above the main headline to set up the story; a lead refers to the opening element of the story or the main focus of the broadcast, not to identifying individuals on screen.